How to Keyword Optimize Your Pinterest Profile Keywords are your golden tickets to being discovered on Pinterest by your target audience and ideal customers. If you know what keywords your customers search to find your travel services and offerings, why wouldn’t you include them on Pinterest so that pinners can find your content there? Below, […]
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Best Practices for Pin Designs on Pinterest A crucial component of an effective Pinterest marketing strategy is designing pins that promote your travel content and capture a user’s attention. Let’s look at the ins-and-outs of pin design; I’ll show you just what you need to pull your target audience in — no graphic design skills […]
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How to Brand Your Pinterest Profile You want to promote your travel business using Pinterest. You probably already have an idea about your brand style and maybe have a style guide including the types of images, colors, fonts, and tone of your website and social media presence. All of this information is exactly what you want […]
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Top 5 Pinterest Myths and Misconceptions There are several commonly held misconceptions and presumptions about Pinterest that are simply untrue. As a Pinterest strategist, some frankly infuriate me! So, I want to set the record straight. I’m busting the top 5 myths about Pinterest (and throwing in some extra encouragement for your Pinterest marketing strategy […]
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Today I want to bust a misconception that I see all too often among business owners just starting out with Pinterest marketing: “I haven’t gotten instant results, so Pinterest must not be the right marketing channel for my brand.” Pinterest works very well to drive traffic to sites with great travel content. It’s not just […]
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