How to Write the Perfect Pin Description Although eye-catching pin graphics and images are essential to a successful Pinterest strategy, the pin descriptions that go with them are just as important. The descriptions allow users to not only find your pins, but to know more about what you’re linking them to, whether that be a […]
Why You Should Share Other People’s Content on Pinterest Recently, one of my newsletter subscribers asked me why she should share other people’s content on Pinterest. This is an excellent question, so I thought that I might answer it here, to help any newcomers who aim to improve their travel brand’s Pinterest marketing strategy– and […]
Top 6 Pinterest Marketing FAQs Answered As a Pinterest marketing expert, I am constantly asked a variety of questions, ranging from the smallest details about a travel client’s Pinterest bio section to more broad questions about Pinterest best practices. Here I’ll share the most commonly asked questions and my answers with you. These questions will […]
A Quick Guide to Promoted Pins on Pinterest With the big players in the travel industry, paid advertising on social media channels is a strategic way to drive targeted engagement to your content and attract qualified leads. Pinterest, in particular, is the perfect place to see an ROI on ad spend— results that continue far […]
The Best Darn Guide to Pinterest Analytics Recognizing trends in user engagement is one of the keys to improving your travel brand’s Pinterest content and turning leads into customers. Below, I walk you through the basics of interpreting analytics for your Pinterest account, including understanding the info you see on Google Analytics, Pinterest Analytics, and […]
