People often come to us befuddled about the lack of activity on their Pinterest profile: “I built some boards and added some hashtags to my pins but I’m not getting any engagement.” First off, hashtags don’t work the same on Pinterest, but that’s a topic for another day. The main issue here is the lack of followers.
Why You Aren’t Getting Engagement on Pinterest
If you’re just getting started and your account only has a few followers, those followers are probably the only people with even a slight chance of seeing what you’re pinning in their Smart Feed. That might explain why you haven’t gotten many (if any) repins or engagement with the content you are sharing.
The Key to Increasing Your Pinterest Following
So how do you get the ball rolling, then? How do you build up a following so that someone will see your content and repin it to their own boards (therefore spreading your pins to their own followers’ feeds)? The short answer: you need to promote your profile OFF the platform.
The following recommendations are perfect for those using Pinterest to promote their travel business, or for the average user working in any niche! Here are a few easy steps you can take right now:
Three Ways to Increase Pinterest Followers and Jumpstart Your Engagement
Tell Your Email List!
Tell your existing newsletter subscribers (you do have a list, right?!) about your renewed efforts on Pinterest and that you want to engage with them there. You can link to individual pins, your boards or your profile page with a “call to action” attached. People subscribed to your list because they like what you’ve got to say. If they’re on Pinterest, let them know that it’s another place to find and share your awesome content!
Put It On Your Website!
Add the new Pinterest slide-in pop up from MiloTree (that’s an affiliate link, by the way). This is a relatively new plugin that comes in a free or paid version. You may not like the idea of having pop ups on your website (even though they are proven to convert more visitors to subscribers!) but the slide in from MiloTree is subtle enough not to bother your visitors. Plus, it’s not for the sake of email collecting; it just shows that you have a prominent presence on Pinterest and are getting the word out about it. Check out ours!
Post About It On Your Other Social Media Channels!
Just start linking it up. Share links to your pins, boards and profile in frequent posts on Facebook and Twitter. Get the Pinterest app for your business’s Facebook page to make it even more obvious. We’ve made this tutorial video showing you how to do just that.
There you have it; three ways that you may not have considered to promote your Pinterest profile and increase your follower count. Have you had success with these methods, or another that you would recommend? Tell us in the comments! And don’t forget to pin this post: